GLAMILY
GIRLACTIK
Generate Awareness for New Products and Obtain Ambassadors for Advocacy
THE BRAND
Girlactik is a makeup brand that celebrates the beauty of being playful, feminine, and fun. Their products are designed to help you create looks that are both stylish and expressive. They believe that makeup should be a way to express your individuality, and they want to help you create looks that make you feel confident and beautiful.
Their products are made with high-quality ingredients that are gentle on your skin. They also offer a wide range of shades to fit all skin tones. Whether you're a makeup beginner or a seasoned pro, they have something for you.
They're also committed to giving back to the community. For every product you purchase, Girlactik donates a portion of the proceeds to a charity that supports women's empowerment.
FOUNDER STORY
"As the founder of Girlactik, I am thrilled to share the incredible success we achieved through our recent creator marketing campaign with Glamily. This campaign truly exceeded our expectations and showcased the power of collaboration and the impact of influencers in driving brand awareness and engagement." - Galit Strugano-Wigdor
Girlactik was founded in 2008 by Galit Strugano-Wigdor, a Los Angeles-based makeup artist.
Galit started experimenting with makeup when she was just a child, and she quickly became fascinated by the way it could transform her appearance. As she got older, Galit began to study makeup artistry. She eventually moved to Los Angeles to pursue a career in the beauty industry. She worked as a makeup artist for several years, and she quickly developed a reputation for her creativity and her ability to create stunning looks.
In 2008, Galit decided to launch her own makeup brand. She called the brand Girlactik, which is a combination of the words "girl" and "dynamic." Galit wanted to create a brand that was both playful and feminine, and she was obsessed to make products that would help women feel confident and beautiful. Girlactik's first product was a glitter makeup line. The line was a big success, and it helped to launch the brand into the spotlight. Girlactik has since expanded its product line to include a variety of other makeup products, including lipsticks, eyeshadows, highlighters, and more.
THE APPROACH
The goal of this campaign was to highlight the ease of use and skin-caring benefits of the Girlactik product line, as well as highlight how they enhance your fantastic creations. We challenged creators to develop tutorial-style content that captured the effortless and enjoyable process of bringing these looks to life, along with photos of the stunning finished looks.
We set out on a major hunt for 87 micro influencers ranging in age from 18-35 and based in the United States. They also had to have an affinity for beauty and makeup. Most importantly, they needed to bring something special to the table through high-quality content creation.
The Glamily model was attractive for multiple reasons:
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Pricing - Our pricing stands out as highly competitive in the market, delivering a remarkable return on investment (ROI) for our partners.
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Quality - Content quality plays a crucial role in the success of creator marketing campaigns. We work together with creators to prioritize Authenticity, Creativity, Brand Relevance, and Conversion at every touchpoint.
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The large pool of micro-influencers and their variety.
KEY RESULTS
The Glamily AI engine leverages various factors, including audience demographics, content style, engagement metrics, and brand affinity, to ensure a perfect match between Girlactik and creators. For this campaign, Girlactik collaborated with 87 talented beauty creators who shared captivating videos and static content. They demonstrated how effortlessly Girlactik products can be used to create glamorous looks in just 5 minutes, from start to finish. Through their stunning looks, authentic reviews, creative tutorials, and enthusiastic participation, these creators played a pivotal role in generating significant awareness, interest, and purchase intent for Girlactik in a cost-effective manner.
Across Instagram, TikTok, and YouTube, Creators generated 500+ impactful posts. These posts garnered over 3 million long-lasting impressions and engaged with audiences through more than 300,000 interactions. As a result, the campaign successfully elevated Girlactik's brand awareness and heightened purchase intent among its target audience.
The success of this campaign is clear: a 7.9X ROAS, 35% more website visits, and an approximately 20% sales jump.
Post Type
Carousels
In-Feed Posts
Videos
Reels
TikTok
Videos
YouTube
Videos
SUCCESS HIGHLIGHTS
Increased Giractik’s Visibility: Through the campaign, Girlactik's visibility and reputation were successfully elevated, reaching a wide audience of makeup artists/enthusiasts, and capturing their and their followers’ attention.
Consumers are Looking into Buying: The high-quality user-generated content and authentic reviews generated during the campaign effectively created purchase intent among consumers, further enhancing Girlactik’s growth and sales potential.
High Impressions and Engagement: The campaign generated a big number of impressions, reaching a wide audience on social media platforms. The content produced by the creators received high levels of engagement, including likes, comments, and shares, indicating strong interest and interaction from the audience.
Attracted a Large Number of Participants: The campaign garnered significant interest from creators, resulting in a high number of participants who actively engaged with the Girlactik brand and its products. Remarkably, some of these outstanding participants have become ambassadors for Girlactik, embodying the brand values and spreading the love for the products continually.
Stunning Looks Created: The campaign successfully showcased a wide range of stunning looks created by the participating creators. The content was tailored to the campaign's objectives, reflecting the playful, feminine, and fun theme while effectively showcasing Girlactik's products.
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